Our Story: From Two Sides of Marketing to a Single Vision.
We’re Chema and Luis, and the story of Kontéxtika didn’t start in a boardroom. It began in casual conversations after years of working in opposite trenches of the digital marketing world.
For over a decade, we gathered experience in two fields that, while they should be perfectly aligned, often operate in parallel universes.
Chema lived the fast-paced life of marketing agencies. His day-to-day involved developing creative strategies, managing client communications for businesses of all sizes, and trying to translate business goals into content and social media campaigns that genuinely connected with people. He saw firsthand how great ideas could get lost without data to back them up, and how vanity metrics often overshadowed real business growth.
Meanwhile, Luis dove into the technological heart of the industry, working for some of the world’s leading marketing SaaS companies. His role was to build and understand the tools that promised to revolutionize SEO and data analysis. He saw how companies and agencies invested in powerful software but often only scratched the surface of its potential, drowning in data without knowing how to turn it into a clear, actionable strategy.
The Problem We Both Saw
A clear pattern emerged from our conversations:
- Agencies had the creativity and the client’s pulse but lacked the deep technical know-how to get the most out of technology.
- Tech (SaaS) companies offered incredible data but couldn’t provide the strategic and human layer needed to make sense of it all.
There was a huge gap between raw data and business context. And in that gap, opportunities, time, and money were being lost.
The “Kontéxtika” Moment
We decided it was time to stop watching from the sidelines. What if we created the agency we wished we could have hired ourselves? One that not only understood both sides of the coin but fused them into one.
And so, Kontéxtika was born.
The name means everything to us. We don’t just offer data; we provide context. We don’t just deliver creativity; we anchor it in measurable logic.
At Kontéxtika, Chema’s expertise in strategy and communication merges with Luis’s mastery of technology and data analysis. We are a team that fluently speaks both languages: that of brands and that of algorithms.
Our mission is simple: to act as the bridge that connects strategy with technology, transforming the complexity of digital marketing into a clear growth plan with results you can see, measure, and understand.
We are your partners, not just your providers. We are Kontéxtika.