Kontéxtika Privacy Policy

Effective Date: June 23, 2025

At Kontéxtika (referred to as “we”, “us”, or “the Company”), your privacy is taken very seriously. This Privacy Policy describes how we collect, use, process, and share your personal information when you visit our website https://kontextika.com (the “Site”) and use our services. It also outlines your privacy rights and how the law protects you.

By using our Site or services, you agree to the collection and use of information in accordance with this policy.

1. Data Controller

The data controller responsible for processing your personal data is:

Kontéxtika Privacy Contact Email: [email protected]

2. Information We Collect

We collect various types of information for different purposes to provide and improve our services.

a) Personal Data

This is data that can be used to directly identify you. We may collect the following personal information:

  • Contact Information: Full name, email address, phone number.
  • Demographic Information: Country of residence.
  • Interaction Data: Information you provide to us when contacting us (e.g., via contact forms, live chat, email), feedback, survey responses, or social media interactions.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties, and your communication preferences.

b) Usage Data

We collect information about how the Site is accessed and used. This Usage Data may include information such as:

  • Your computer’s Internet Protocol (IP) address.
  • Browser type and version.
  • The pages of our Site that you visit.
  • The time and date of your visit.
  • The time spent on those pages.
  • Unique device identifiers and other diagnostic data.
  • Referring/exit websites.
  • Operating system characteristics.

c) Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Site and hold certain information.

  • Cookies: Small data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit allaboutcookies.org.
  • Web Beacons (or tracking pixels): Tiny electronic files embedded in web pages or emails that permit us, for example, to count users who have visited those pages or opened an email.

The cookies we use may be:

  • Session Cookies: Automatically deleted when you close your browser.
  • Persistent Cookies: Remain on your device after you close your browser, until they are deleted or expire.
  • Third-Party Cookies: Placed by domains that are not ours, for example, for analytics or advertising.

3. Legal Basis for Data Processing (GDPR)

If you are from the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it:

  • The processing is necessary for the performance of a contract with you: For example, to provide you with services you have requested.
  • You have given us permission to do so: For specific purposes (e.g., sending newsletters).
  • The processing is in our legitimate interests and your rights do not override those interests: For example, to improve our services, prevent fraud, or for direct marketing purposes (where permitted).
  • To comply with a legal obligation.
  • To protect your vital interests or those of another person.

4. How We Use Your Information

We use the collected information for various purposes:

  • To provide and maintain our Site and services.
  • To notify you about changes to our services.
  • To allow you to participate in interactive features of our Site when you choose to do so.
  • To provide customer support.
  • To gather analysis or valuable information so that we can improve our Site and services.
  • To monitor the usage of our Site.
  • To detect, prevent and address technical issues.
  • To communicate with you, either directly or through one of our partners, for customer service, to provide you with updates, or other information relating to the Site.
  • For marketing and promotion, sending you information we think may be of interest to you, including offers, promotions, and news related to Kontéxtika or our partners.
  • To comply with legal obligations.

5. Sharing and Disclosure of Information

We may share your personal information in the following situations:

  • With Service Providers: We may employ third-party companies and individuals to facilitate our Site, provide the Site on our behalf, perform Site-related services, or assist us in analyzing how our Site is used. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
    • Examples of service providers:
      • SEO and marketing analytics tools: We may share anonymized or aggregated usage data with platforms like Semrush, Ahrefs, SimilarWeb for market analysis, performance tracking, and service improvement.
      • Design and animation tools: The Lottie library is used for animations on the Site; while it doesn’t collect personal data directly, it’s part of the infrastructure.
      • Web hosting, maintenance, and security service providers.
      • Email service providers and CRM.
      • Advertising and remarketing platforms.
  • For Business Transfers: If we are involved in a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different Privacy Policy.
  • With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any other subsidiaries, joint venture partners or other companies that we control or that are under common control with us.
  • With Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.
  • With Other Users: When you share personal information or otherwise interact in the public areas of the Site, such information may be viewed by all users and may be publicly distributed outside.
  • With Your Consent: We may disclose your personal information for any other purpose with your consent.

6. Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Site, or when we are legally obligated to retain this data for longer periods.

7. Security of Data

The security of your data is important to us. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We implement appropriate technical and organizational security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.

8. Your Data Protection Rights

Depending on your location, you may have certain rights regarding your personal data.

a) GDPR Rights (EEA Residents)

If you are a resident of the European Economic Area (EEA), you have the following data protection rights:

  • The right to access: The right to request copies of your personal data.
  • The right to rectification: The right to request that we correct any information you believe is inaccurate or to complete information you believe is incomplete.
  • The right to erasure (“right to be forgotten”): The right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing: The right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing: The right to object to our processing of your personal data, under certain conditions.
  • The right to data portability: The right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • The right to withdraw consent: Where we rely on consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before you withdraw your consent.
  • The right to lodge a complaint: You have the right to complain to a data protection supervisory authority about our collection and use of your Personal Data.

b) CCPA/CPRA Rights (California Residents)

If you are a California resident, you have the following rights:

  • The right to know: The right to request that we disclose what personal information we collect, use, disclose, and sell.
  • The right to delete: The right to request the deletion of your personal information that we have collected.
  • The right to opt-out of sale/sharing: The right to opt-out of the sale or sharing of your personal information. Kontéxtika does not sell your personal information.
  • The right to non-discrimination: You will not be discriminated against for exercising your privacy rights.
  • The right to correct: The right to request the correction of inaccurate personal information.
  • The right to limit use and disclosure of sensitive personal information: Kontéxtika generally does not collect sensitive personal information.

c) LGPD Rights (Brazil Residents)

If you are a resident of Brazil, you have the following rights:

  • Right to confirmation of the existence of processing.
  • Right to access data.
  • Right to correct incomplete, inaccurate, or outdated data.
  • Right to anonymization, blocking, or elimination of unnecessary, excessive data, or data processed in non-compliance with the LGPD.
  • Right to data portability.
  • Right to deletion of personal data processed with the consent of the data subject.
  • Right to information about public and private entities with which the controller has shared data.
  • Right to information about the possibility of not providing consent and about the consequences of denial.
  • Right to revoke consent.
  • Right to lodge a complaint with the National Data Protection Authority (ANPD).

To exercise any of these rights, please contact us using the details provided in the “Data Controller” section. We may ask you to verify your identity before responding to such requests.

9. International Data Transfer

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

If you are located outside of the country where we primarily operate and choose to provide information to us, please note that we transfer the data, including Personal Data, to our primary processing location and process it there.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place, including the security of your data and other personal information.

10. Children’s Privacy

Our Site does not address anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from Children without verification of parental consent, we take steps to remove that information from our servers.

11. Links to Other Websites

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: [email protected]
  • By visiting our contact page: https://kontextika.com/en/contact/